How the supply chain enables successful retail and e-commerce

There are giant strides being made in supply chain management which is changing the face of retail and e-commerce. These strides are bringing changes in the way commerce is done, as well as delivery. The possibility of same-day / few hours delivery is growing in every sector, and it is changing the face of eCommerce. This episode of digital icons promises to educate our audience on the importance of having a supply chain that works efficiently. Join Deanna K Kaufman, Manager Solutions Retail and Ecommerce Vertical, FedEx Services as she educates us on how to achieve an optimized logistics system.

About Deanna K Kaufman
Deanna Kaufman is a managing consultant with FedEx, working with the company’s largest retail and digitally native brand customers to delight their shoppers using the power of supply chain and technology. Deanna is a member of FedEx’s E-Commerce Center of Excellence and represents FedEx at industry conferences. Deanna appeared at the National Retail Federation Big Show in New York City in January 2020 during two sessions, one focused on supply chain challenges in retail. A native of Hawaii, Deanna earned her bachelor’s degree from Northwestern University and her Senior Executive MBA from the University of Tennessee, Knoxville. Deanna currently resides in Clearwater, FL.

About FedEx Services
www.fedex.com
Our solutions connect to people and possibilities. We deliver an average of 14 million packages a day in 220 countries and territories. Connecting people with goods, services, and ideas create opportunities and improves lives. At FedEx, we believe that a connected world is a better world, and that belief guides everything we do.

About Digital Icons from eCommerce Next:
Conceptualized and designed by Ecommerce Next, an independent media organization focusing on eCommerce and PIM, Digital Icons provides byte-sized tips, advice, and best practices to aspiring digital entrepreneurs. With a vision to capture unique experiences of industry experts from around the world, the Digital Icons series offers insights beyond borders with real business impact. For more information, please visit

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