Don't Bother Buying A Coach Bag Until You Know The Inside Info

Coach has had its ups and downs over the years, and if you haven't shopped at Coach since its heyday, you may be surprised at just how much has changed. Here's everything you need to know before buying your next Coach bag.

You may have once thought that Coach was destined for bankruptcy.

But the company has since bounced back. In fact, the label exceeded analysts' expectations in 2018, and if you haven't shopped at Coach since its heyday, you may be surprised at how it's changed.

Former Coach CEO, Lew Frankfort, was the one who recognized the label's potential in the mostly untapped accessible luxury market. Frankfort told Fortune,

"Where [European luxury brands] would be pricey, we would be affordable. [...] Where they would be snooty, we would be friendly."

At the time, rival brands laughed off Coach's foray into the cheaper market and even dubbed the handbag company, quote, "McDonald's luxury."

Years later, though, it would be Coach having the last laugh. After all, the company's sales boomed from approximately $6 million to over $5 billion in just a few decades. Keep watching to learn why you shouldn't Bother Buying A Coach Bag Until You Know The Inside Info!

#Coach #CoachBags #InsideInfo

McDonald's but luxury | 0:14
The Coach price hike | 1:12
Avoid the outlets | 2:10
Coach goes custom | 3:31
Avoid the fakes | 4:15
Becoming sustainable | 5:29

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